Strategic Frameworks (Brightloom)

Using design thinking methods, I have facilitated the process of building out multiple strategic frameworks for Brightloom. This includes creation of Brightloom's Experience Principles (how we want our customers to feel when they interact with our products and services), our Hardware Design Principles (the guiding principles that drive our hardware design decisions), and also our Customer Personas.

I am a proud recipient of Brightloom's “Imagine Better” company value award for recognition of my contributions to company culture through the value of innovation. Here's a little more about my process...